We likewise proactively work with social media websites to report bad actors who are cultivating violent evaluations outside our shop, and we have actually sued countless bad stars for attempting to abuse our reviews systems. We motivate clients concerned about the authenticity of evaluations left on a product to utilize the "Report abuse" link, available on each review, so that we can examine and take the proper actions.
But the result that an opportunistic competitor can have on a small company in particular is frightening. As I covered in a previous post for Forbes, there are various strategies that dubious sellers utilize to take down their competition including bombarding them with phony 5-star reviews (which gets a product listing flagged immediately by Amazon).
A vast library of product reviews is among numerous competitive moats that Amazon has constructed. Let's hope that the moat does not block innovative new products and brands that should have an opportunity to be found by customers.
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Corrections & Clarifications: An earlier version of this story was not complete in its description of Amazon's evaluation policy. This Is Noteworthy bans on incentivized reviews, which includes reviews in exchange for totally free or affordable products, does not apply to its Vine program or book reviews. SAN FRANCISCO Possibilities are, a week or 2 after you purchase something online you'll get an email asking, "How 'd we do?" and a link to evaluate the item.
The more buys, the more evaluations. The more buys, the greater your rank in search and the more sales you get," said Alice Kim, owner of online cosmetic brand Elizabeth Mott. Even a single remark can make a hugedifference. Simply going from absolutely no evaluation to one increases the rate at which online window-shoppers in fact click the "purchase" button by 65%, said Matt Moog, CEO of Power Reviews, a company that makes ratings and review software.
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